Robbie Ramirez

ROBBIE RAMIREZ

STRATEGY

+ CREATIVE +

DEVELOPMENT

Hi there!

I believe UX can shape an entire business ecosystem. Every interaction - digital or physical - influences how customers perceive a brand and offers a chance to create a positive, memorable experience. The difference between a good and great company is how well they identify and solve the hidden problems or friction points within the customer experience. I contribute by helping teams adapt to changing needs, identify what matters most, and implement practical improvements.

With over 25 years of experience, including founding and leading two creative agencies, I bring an uncommon blend of hands-on production expertise and entrepreneurial drive to every project. I approach challenges holistically and with a beginner’s mindset. My production background enables me to explore creative solutions with confidence, while keeping in mind the bigger, business-focused picture.

Skill Sets

Leadership

Business Strategy & Development
Client Interaction & Consultation
Innovation Development
Business Transformation
Digital Marketing Strategies
SaaS Strategic Development

Experience Architecture

Integrated Systems Strategy
Design Systems and Framework
Design Pattern Library
Customer Journey Mapping
Content Strategy
Project Roadmaps
Internal Process Improvement
Custom CMS and Tool Development
Agile/Scrum/Waterfall Methodologies

Production

Web and Interactive Design
UI/UX Design
Web and Mobile Development
E-Commerce Sites
Interactive Presentations
Motion Graphics Animation
Wireframes & Prototyping
3D Modelling & Animation
Branding & Print Collateral
SEO and Campaign Management
Copywriting

Current Job

SIBG Global UX Lead

9 years - Current

As part of the UX Pillar, I have developed our content architecture strategy along with standards and best practices for our team. By developing core UX assets, tools, documentation, and strategic templates, I have helped streamline workflows, enhanced team performance, and ensure consistent experience design across the eight global divisions within the Safety and Industrial Business Group.

With a focus on the Electrical Markets, I create website redesigns, continuous site optimization, and campaign-related digital experiences while applying our design system, pattern library, brand guidelines, and delivering insights from analytics to improve customer engagement and conversion.

UX Strategy & Ideation

Managing operations of 8 division-aligned websites

Stakeholder Workshops
Global Area Collaboration
Cross-functional team management
Customer Journey Mapping

UX/UI Design

Creating production-ready deliverables

Design System
Wireframing
Image Editing and Retouching
Dev Handoff and Collaboration
External agency collaboration

Content & SEO

Turning ideas into compelling messaging

Technical and Marketing Copywriting
Search Engine Optimization (SEO)
Ad Copy
Feature Development Requests
Documentation

Analytics

Turning insights from customer behavior into action

Adobe and Google Analytics
Data Visualization
E-Commerce Sites

Product Portfolio Management

Maintaining an 8,000+ product catalog

Data Fill and Reporting
Asset Attribution
Collaboration with Application Engineers

Project Management

Keeping projects organized

Agile Methodology
Project Roadmaps and Prioritization
Multi-year and concurrent projects
Stakeholder Expectation Management

Previous Jobs

Robena Corp.

CEO / Founder

3 years

Founded and led a creative agency specializing in high-impact digital solutions, including websites, animation, and interactive experiences. Managed a small team and delivered end-to-end client solutions. Developed a configurable in-house design system and style library that streamlined production and enabled multiple clients to be supported from a unified codebase.

IMMIX Productions

VP / Co-Founder

12 years

Co-founded a digital startup and scaled into a company serving Fortune 500 clients and acting as the primary outsource for top Houston creative agencies. Led and grew business operations, managed key accounts, directed project execution, and contributed hands-on to a significant portion of production. Led the development of custom internal software, including a proprietary CMS and mass email campaign platform to enhance our business offerings and operational efficiency.

Award: 2009 Addys - Best of Show Award, Gold Award | Interactive Website Category

Zero Gravity

Designer and Programmer

1 year

Design Lead for all websites and presentations, coded websites and authored interactive tradeshow presentations. Provided a mixture of motion graphic animation and 3D animation.

My Work