Robbie Ramirez

ROBBIE RAMIREZ

STRATEGY

+ CREATIVE +

DEVELOPMENT

Portfolio Resume

With over 20 years of experience,
I have helped businesses achieve their goals by delivering innovative experiences and improving internal processes.

Being the founder of two creative agencies for over 15 years, I am self-directed and always looking for creative solutions or workarounds to challenges. My entrepreneurial experience and strong production background in design, development, and animation gives me an uncommon perspective in the enterprise environment.

My production know-how helps me effectively communicate and translate needs between development teams and stakeholders, offering clear plans of action through an agile and iterative framework.

Skill Sets

Leadership

Business Strategy & Development
Client Interaction & Consultation
Innovation Development
Business Transformation
Digital Marketing Strategies
SaaS Strategic Development

Experience Architecture

Integrated Systems Strategy
Design Systems and Framework
Design Pattern Library
Customer Journey Mapping
Content Strategy
Project Roadmaps
Internal Process Improvement
Custom CMS and Tool Development
Agile/Scrum/Waterfall Methodologies

Production

Web and Interactive Design
UI/UX Design
Web and Mobile Development
E-Commerce Sites
Interactive Presentations
Motion Graphics Animation
Wireframes & Prototyping
3D Modelling & Animation
Branding & Print Collateral
SEO and Campaign Management
Copywriting

Current Job

SIBG Global UX Lead

June 2016 - Current

Currently manage the UX Strategy for the Safety and Industrial Business Group (~$12B), delivering customer-centric digital experiences. This includes developing content strategies for our experience sites, product catalog, paid searching landing pages, and priority campaigns globally. Advocate with corporate teams for system and process improvements while following our design system, design pattern library, and brand guidelines.

Concurrently the manager for all web properties, product portfolio data, and mobile applications for the Electrical Markets division. Responsible for ensuring the accuracy and integrity of an 8,000+ product portfolio, collaborating with cross-functional teams to update product content and specifications, approving new product introductions, and providing consultation on any related brand or governance requirements.

Award: 3M Global Marketing Excellence 2016

UX Strategy & Ideation

Managing operations of 8 division-aligned websites

Stakeholder Workshops
Global Area Collaboration
Cross-functional team management
Customer Journey Mapping

UX/UI Design

Creating production-ready deliverables

Design System
Wireframing
Image Editing and Retouching
Dev Handoff and Collaboration
External agency collaboration

Content & SEO

Turning ideas into compelling messaging

Technical and Marketing Copywriting
Search Engine Optimization (SEO)
Ad Copy
Feature Development Requests
Documentation

Analytics

Turning insights from customer behavior into action

Adobe and Google Analytics
Data Visualization
E-Commerce Sites

Product Portfolio Management

Maintaining an 8,000+ product catalog

Data Fill and Reporting
Asset Attribution
Collaboration with Application Engineers

Project Management

Keeping projects organized

Agile Methodology
Project Roadmaps and Prioritization
Multi-year and concurrent projects
Stakeholder Expectation Management

Other Jobs

Robena Corp.

CEO / Founder

May 2013 - June 2016

Managed a small team to achieve client objectives while contributing to various aspects of production, primarily focused on websites and animation. Managed accounts for Fortune 500 and local clients across various industries, and translated their business goals into actionable production plans. Developed in-house design system framework and design patterns to handle multiple clients from a single codebase.

CBRE
MFE Enterprises

IMMIX Productions

VP / Co-Founder

Nov 2001 - May 2013

Managed all business operations, including HR, accounting, legal and financial functions, while serving as Project Manager. Led a small team to achieve client objectives, and contributed to various aspects of production personally. Directed the development of custom in-house software such as a proprietary CMS and mass email campaign software to better serve our clients.

Halliburton
Schlumberger

Award: 2009 Addys - Best of Show Award, Gold Award | Interactive Website Category

Zero Gravity

Designer and Programmer

Jan 2001 - Oct 2001

Design Lead for all websites and presentations, coded websites and authored interactive tradeshow presentations. Provided a mixture of motion graphic animation and 3D animation.

Hitachi
Weatherford

My Work